European Alternatives to Amplitude
Amplitude is a US-based product analytics platform used by 3,000+ companies including Walmart and Atlassian. All behavioural event data, user profiles, and funnels are stored on US servers. Multiple EU data protection authorities have scrutinised Amplitude's data transfers under GDPR.
Why Switch from Amplitude?
- ⚠EU DPAs have flagged Amplitude as violating GDPR through unlawful US data transfers
- ⚠All user behavioural events, funnels, and cohorts stored on US servers
- ⚠High cost: $61,000+/year for enterprise plans
- ⚠US CLOUD Act applies to all analytics data including product usage patterns
1 European Alternative
Sorted by privacy score
PostHog
Open-source product analytics with self-hosting option. EU Cloud available. Feature flags, session replays, A/B testing.
| Tool | Score | Privacy | Pricing | OSS | EU Data | Country | |
|---|---|---|---|---|---|---|---|
#1PostHog Open-source product analytics with self-hosting option. EU Cloud available. Feature flags, session replays, A/B testing. High Trust | 88 | 87 | Freemium | ✓ | ✓ | 🇬🇧 |
Open-source product analytics with self-hosting option. EU Cloud available. Feature flags, session replays, A/B testing.
Frequently Asked Questions
What is the best European alternative to Amplitude?
PostHog (UK) is the leading open-source product analytics platform with EU-based cloud hosting. It provides event tracking, funnels, session replays, A/B testing, and feature flags — all in one platform. Self-hostable for complete data control.
Is PostHog as powerful as Amplitude?
PostHog offers Amplitude's core features (event tracking, funnels, retention, cohorts) plus session replay, feature flags, and A/B testing in one platform. The open-source version is self-hostable. PostHog Cloud uses EU-based infrastructure (EU Cloud option available).
Can I self-host PostHog on EU servers?
Yes — PostHog is fully open-source and runs on any infrastructure. The recommended setup uses Docker on a single server or Kubernetes. Many European companies run PostHog on Hetzner or OVHcloud for complete GDPR compliance with no data leaving EU servers.
How does PostHog pricing compare to Amplitude?
PostHog's free plan includes 1 million events/month. Paid plans start at $450/month for 2 million events — a fraction of Amplitude's cost. Self-hosted PostHog is entirely free. Amplitude's entry-level plan starts at $995/month.