European Alternatives to Fullstory
FullStory is a US session replay and digital experience platform. It records all user interactions on websites and apps, sending detailed behavioural data to FullStory's US servers — creating significant GDPR risks around consent and data minimisation.
Why Switch from Fullstory?
- ⚠Records detailed session replays stored on US infrastructure
- ⚠Captures keystrokes, mouse movements, and form interactions by default
- ⚠High GDPR compliance risk — sensitive user data without guaranteed consent
- ⚠Expensive: $1,000-$6,000+/month depending on sessions
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Frequently Asked Questions
Is FullStory GDPR compliant?
FullStory faces significant GDPR challenges. Session recording captures detailed personal behaviour requiring explicit consent under GDPR. Data is stored in the US. EU alternatives like Matomo (self-hosted) with session recording, or Lucky Orange with EU data processing, are safer choices.
What is the best European alternative to FullStory?
Matomo (open-source, self-hostable) includes heatmaps and session recording with full data ownership. Microsoft Clarity (free, but US) is another option. For EU-hosted session replay, OpenReplay (open-source) can be self-deployed on EU infrastructure.