European Alternatives to Heap
Heap is an autocapture product analytics platform acquired by Contentsquare (French company) in 2023. Despite French ownership, Heap's infrastructure remains US-hosted on AWS, creating a hybrid GDPR situation.
Why Switch from Heap?
- ⚠Infrastructure still US-hosted on AWS despite French ownership
- ⚠Autocapture tracks all user interactions by default — GDPR consent required
- ⚠Complex pricing model with high costs at scale
- ⚠Historical US data architecture not yet fully migrated to EU
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Frequently Asked Questions
Is Heap GDPR compliant after Contentsquare acquisition?
Heap is working toward EU data residency under Contentsquare ownership, but as of 2025 data still primarily flows through US AWS infrastructure. Plausible Analytics or PostHog (self-hosted EU) are more reliably GDPR-compliant today.
What is the best alternative to Heap for GDPR compliance?
PostHog (open-source) supports autocapture similar to Heap and can be self-hosted on EU infrastructure. Pirsch (Germany) offers cookieless analytics. For full session replay plus analytics, Matomo with heatmap plugin is a proven EU alternative.